There’s a lot of overlap between audiences of the most common social media platforms, which is something marketers should think about when creating content. 79% of YouTube users are also using Facebook, while 72.4% also use WhatsApp and 77% also use Instagram.The video platform has one of the most engaged audiences of all social media! ( Pew Research Center) 54% of YouTube users are visiting the platform daily and more than a third visit several times a day.The third most used social media platform is WhatsApp, which has about 500 million fewer users than YouTube.
YouTube is available in 91 countries and offers content in 80 different languages.By comparison, other social media platforms like TikTok, Snapchat, and Instagram haven’t caught on as much with older audiences. ( Pew Research Center) For instance, 95% of individuals between the ages 18-29 and 95% of individuals ages 30-49 use YouTube, as well as 49% of users who are 65+. YouTube is popular with younger audiences, but it boasts a healthy user base spanning all ages.Broken down by gender, roughly 82% of all U.S. In 2020, for example, 56% of users were men. Looking back, we see a slight shift as more women are using YouTube. Time spent on social networks in China 2012Ĭonsumer behavior on social networks in China 2012Īctive online reach of selected social networks 2017, by countryĬlicking the "more"-link under sponsored ads on Instagram in the U.S. Weekly social media usage in selected countries 2015, by age Number of users of social networks for professionals in China 2012 Top social media sites in the Nordics 2016 Social media usage activities in Arab countries 2014ĭistribution of Twitter users in Great Britain (GB) 2013-2016, by age group Most popular social media in Arab countries 2014 In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets. The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders.
Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. The United States and China account for the most high-profile social platforms In the final quarter of 2022, Facebook reported over 3.7 billion monthly core Family product users. Meta Platforms owns four of the biggest social media platforms, all with over one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than 2.9 billion monthly active users. What is the most popular social media platform worldwide?
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